BSD Medical Launches Award-Winning Website As Part Of Direct To Consumer Communications Strategy

BSD Medical Corp.
(Amex: BSM) today announced that its newly launched website
flowersforhope has already been chosen as a "People's Choice
Winner" as well as being nominated for a "Flash Forward Award," which is
one of the highest website awards possible. The new website, "The Hope
Garden," provides an innovative virtual flower garden experience intended
to offer hope and encouragement for those struggling with cancer. In
addition to this service, this new website is meant to direct large numbers
of people to the BSD patient website treatwithheat where they can learn more about BSD's cutting-edge therapy for cancer, making The Hope
Garden a very tangible contribution to hope for those with cancer.


"We believe that the Hope Garden has the potential to bring large
numbers of people to our patient website, and at the same time provide a
valuable service to those faced with cancer," said Hyrum A. Mead, President
of BSD Medical. "We are already seeing the number of visits grow as this
website has begun to gain exposure over the last few days, with the number
of visits to the Hope Garden website growing from 150 visits to over 5,000
per day. This in turn has increased visits to our treatwithheat website
threefold, providing valuable information about our cancer therapy that can
offer new hope for cancer patients. Viral communication, or word of mouth
communication as it is referred to offline, is a proven internet strategy
that encourages individuals to pass on a message to others, creating the
potential for exponential growth in the message's exposure and influence.
This strategy takes advantage of rapid multiplication to expose the message
to thousands and on to millions of people."


The website was created by Salt Lake City-based Richter7, a
full-service advertising and marketing firm with expertise in the
development of medical and other websites. Richter7 has developed and
implemented successful interactive websites for Medtronic, Biolase, Mrs.
Fields Cookies and others.


Visitors to the site can navigate through the garden, clicking on
flowers they would like to view. To plant a flower of their own, visitors
click "Plant Flower," then select the type and color of flower they would
like to plant. Visitors then fill in their name, the name of the person
they are planting the flower for, an e-mail address for the recipient and
their message of hope. They then click "Preview" to review their message,
and then click on the "Plant" button. Visitors can also search for a
specific person's flower by typing in the name or e-mail address of the
person who planted it in the box at the bottom of the screen.


BSD Medical Corp. is a leading developer of systems that deliver
precision-focused microwave/RF energy to heat diseased sites in the body,
raising them to therapeutic temperatures as required for a variety of
medical treatments, including cancer. For further information about BSD
Medical and its technologies visit the BSD corporate website at
BSDMedical.


Statements contained in this press release that are not historical
facts are forward-looking statements, as that item is defined in the
Private Securities Litigation Reform Act of 1995. All forward-looking
statements and projections or expectations of future events, including the
prospects for future sales of the Company's cancer therapy systems based on
increasing patient exposure to the Company's cancer therapy are subject to
risks and uncertainties detailed in the Company's filings with the
Securities and Exchange Commission.


BSD Medical Corp.

BSDMedical

Buy Arava Without Prescription